ADAPTIVE MARKETING GROUP

Yes, you can target YouTube promotions using an email address database by leveraging Google Ads Customer Match. This feature allows you to upload a list of customer email addresses, which Google then matches to users with Google accounts. If there's a match, you can serve ads to these users on YouTube, Google Search, and other Google properties.  

Here’s how it works:Steps to Use Customer Match for YouTube Promotions:

Prepare Your Email List:Compile your email addresses into a .CSV or .TXT file.
Ensure the email list complies with Google’s policies, including obtaining proper consent from your users to use their data for advertising.

Access Google Ads:Log into your Google Ads account.

Create a Customer Match Audience:Go to Tools & Settings > Audience Manager.

Click on the Customer Lists tab and select Upload.
Upload your file with email addresses, add any additional information (e.g., phone numbers, names), and name the audience.

Verify Data Compliance:Google will hash (encrypt) the data and match it against users in its database.
Ensure that your uploaded data complies with Google’s Customer Match policies.

Set Up Your YouTube Campaign:Create a new video campaign in Google Ads and set your goal (e.g., product awareness, lead generation).

Under the Audience section, select the Customer Match list you uploaded.

Launch and Monitor:Finalize your ad creatives and launch the campaign.
Monitor performance in the Google Ads dashboard and refine targeting or creatives as needed.

Important Considerations:
Privacy Compliance: Ensure your list complies with data privacy laws like GDPR, CCPA, or similar regulations.

Minimum Audience Size: Google Ads requires a minimum number of matched users to show ads.

Match Rates: The match rate depends on how many of the email addresses correspond to active Google accounts.

This method helps you target a highly relevant audience for your YouTube promotions effectively!